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06 January, 2009

Waitrose Shoppers Invited to 'Saddle Up' - Supermarket Branches Gear up for 2009 with New Green Initiative

Waitrose shoppers across England are being invited to combine penny saving and healthy New Year’s resolutions with a new green shopping initiative from retailer, Waitrose.

The supermarket is encouraging its customers to cycle to its stores as an alternative to using cars.

During January and February, 24 branches across the country are introducing cycle trailers, which will allow customers to transport their shopping home using pedal power.

Equipped with large canvas shopping bags, the trailers are loaned out free of charge to any Waitrose customers who wish to use them.

Waitrose Assistant Project Manager, Nicky Snelgrove says: "January is the time that many people are setting themselves targets for the New Year such as getting fit through doing more exercise. Our cycle trailers are an excellent way of helping our customers stay healthy and has the additional bonus of being able to play a positive role in the environment in 2009.”

By introducing the cycle trailers into more of our branches we hope to encourage shoppers to think about using alternative methods of transport. We're confident they will be well received as many customers already engage in other initiatives such as our Bag for Life scheme. Shoppers using the trailers will probably get their food home quicker than most, not to mention saving fuel and transport costs!”

When a customer registers for the scheme at a shop’s Welcome Desk a special bracket will be attached beneath their bicycle saddle, allowing them to clip the trailer onto their bike.

Convenient and easy to use, shoppers can reserve their trailer before they start to shop and collect it before leaving the branch. Waitrose branches also have designated cycle spaces, either directly outside the shop or close by, for customers to park their bikes while carrying out their shopping.

Customers can keep the trailers for up to three days so that they don't have to return them on the same day that they carry out their shopping.

The trailers will be a permanent initiative at the branches to allow shoppers to use this bespoke service all year-round.

Notes to Editors:

1) Branches launching cycle trailers for customers during January and February are: Witney, Holloway Road, Westbury Park, Newbury, John Barnes, Woodley, Gosport, Chichester, Romsey, Ringwood, Cirencester, Wokingham, Caversham, Droitwich, Christchurch, Portishead, Ampthill, Parkstone, Newmarket, Chandlers Ford, Bury St Edmunds, Lichfield, Horley and Wilmslow Branches which already have cycle trailers for customers are: West Ealing, East Sheen, Cheadle Hulme, Cambridge, Brighton, St Neots, Brackley, Buckingham, Kenilworth, Pontprenau, Welwyn Garden City, Bath For further information on Waitrose green initiatives, please visit www.johnlewispartnership.co.uk

For more information contact:

Suzanne Hetherington
Senior Press Officer, Corporate
t:01344 82 4006
f:01344 82 5211
e: suzanne_hetherington@waitrose.co.uk