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13 August, 2009

Chew Decide....Waitrose Asks Nation to Pick Their Tuck Shop Favourites


Duran Duran, A-ha and Spandau Ballet have all made a comeback in the Noughties, but it's not just music that's experiencing a retro revolution – its life’s sweetest things too. This week, Waitrose launches Monty Bojangles, a range of natural sweets including old favourites such as Pear Drops, Rhubarb and Custards and Cola Cubes.

If that’s not sweet enough, Waitrose is asking the nation’s sweet-lovers to vote for their childhood favourites to help them decide which treat to put back onto its shelves nationwide. Consumers can take their pick from bonbons to barley sugars, shrimps to sherbets by logging on to: www.waitrose.com/sweetrevival.

Matthew Jones, Waitrose Confectionery Buyer comments: “Retro foods have really seen a resurgence over the past year, and corner shop sweets are what everyone remembers from their childhood. It’s been a really tough task deciding which varieties to bring back onto our shelves, and that’s why we’re launching the Great Sweet Revival campaign – it’s now the nation’s chance to bring back their old favourites.”

For a chance to vote for your favourite sweet, visit www.waitrose.com/sweetrevival - Waitrose will announce the most voted for sweet in October.

Notes to Editors:

• Monty Bojangles are available exclusively at Waitrose priced at £1.19 for 140g (on promotion at 96p until 8th September 09). • The 5 varieties available are Cola Cubes, Pineapple Cubes, Pear Drops, Rhubarb and Custard and Lemon Sherbets. • Monty Bojangles sweets are free from artificial colours and flavours. • The Waitrose Great Sweet Revival campaign launches on 12th August. • Sweet lovers should fill out the survey at www.waitrose.com/sweetrevival to vote for their old favourite. • The result of the nation’s favourite sweet to make a comeback will be announced in October. • Waitrose sales of retro sweets are all showing signs of growth year on year – for example Sherbet Dib Dabs sales are up 19%, Flying Saucers sales are up by 32% and Catherine wheels are up by 35%.

For more information contact:

Karla Graves
Communications Manager, Consumer
t:01344 82 5204
f:01344 82 5211
e: karla_graves@waitrose.co.uk