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24 October, 2014

Give A Little Gothic Glamour This Halloween

Flying into Waitrose branches this weekend are glow-in-the-dark roses. By day, a beautiful arrangement of six white Avalanche roses but by night, when the lights are dimmed, they glow-in-the-dark…just in time for Halloween.

Each flower is dusted with a special powder that gives off an eerie green glow when exposed to a lamp or daylight to add a touch of gothic glamour to your Halloween celebrations.

Allison Burdett, flower buyer for Waitrose comments, ‘With Halloween just around the corner we expect our glow-in-the-dark roses to prove a real treat for our customers. Sales of our bouquets have been blossoming in the last couple of weeks up 94%, our biggest week of the year just behind Valentine’s and Mother’s Day.’

Waitrose glow-in-the-dark roses will cost £15 for a bunch of six and will be available until 31st October.


Notes to Editors:

For more information contact:

Suzi Smith
e: suzi@z-pr.com