Today Waitrose has become the first supermarket of the year to offer customers English strawberries.
After weeks of bad weather, swathes of the country are currently enjoying double-digit temperatures and the beginning of spring is in sight. And while the wet weather has caused havoc for many, milder temperatures have resulted in an earlier strawberry harvest than usual, with English strawberries available a week earlier than 2013.
What’s more, although the current crop is only going into selected stores today, the warm weather is ripening fruit so fast that English strawberries will be available in 180 stores by the end of next week, again earlier than last year.
The strawberries are grown in glasshouses in West Sussex on the south coast of England by long-term supplier Harry Hall who has been working alongside the Waitrose team for over 20 years, providing customers with the very best, juiciest strawberries.
Waitrose’s Strawberry Buyer, Nicki Baggott, comments: “English strawberries are an inherent part of spring and summertime celebrations so it’s a real treat to be tucking into them earlier than usual. If the milder temperatures continue as predicted*, we’re set to see a bumper harvest so make sure you’ve got your cream at the ready in preparation!”
For further information please contact the Waitrose Press office on 02078963404 or email email@example.com