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24 May, 2012

Waitrose unveils recipe from the Jubilee Picnic

Waitrose has revealed the recipe for one of the exclusive dishes created especially for The Queen’s Diamond Jubilee Picnic.


The recipe card for the Strawberry Crumble Crunch, included in the coveted picnics, will be available in Waitrose branches from this Thursday (24th May) and feature in a television advert starring Heston Blumenthal.

As part of the exclusive picnic for the Jubilee Picnic at Buckingham Palace on the 4th June, the Strawberry Crumble Crunch is a new pudding created by Waitrose, Heston Blumenthal, and Royal Chef Mark Flanagan to celebrate The Queen’s Diamond Jubilee.

Heston says, ‘I have designed this indulgent pudding especially for the Queen’s Jubilee weekend, which coincides with the beginning of the British strawberry season. It makes me proud to be British!’

Graham Cassie, Waitrose Brand Manager says: ‘We are thrilled to be able to share the Strawberry Crumble Crunch recipe from the Jubilee Picnic so everyone can enjoy replicating this special dish at home and share in the celebrations. It’s a very special pudding, a classic British recipe with of course that unique element of innovation from Heston.’

Notes to Editors:

Heston will demonstrate the recipe for Strawberry Crumble Crunch in a 40” TV ad which will air this Thursday 24 May during Coronation Street on ITV1, Phil Spencer Secret Agent on Channel 4 and around the same time on Channel 5. The ads will run until Sunday 3rd of June and will be supported in branch with the Strawberry Crumble Crunch recipe card

On Monday 4th June, 10,000 members of the public, selected via public ballot, will attend a Jubilee Picnic in the gardens of Buckingham Palace before watching the Jubilee concert

Each guest will enjoy a Jubilee Picnic, donated by Waitrose

Waitrose, together with Heston Blumenthal and Royal Chef Mark Flanagan, has chosen to celebrate the Diamond Jubilee by selecting the very best British products and looked to some of the most iconic dishes from the last 60 years of The Queen’s reign for inspiration. Heston has given each of them his unique input and creative touch

For more information contact:

Kate Wallace
PR Coordinator, Consumer
t:01344 82 6456
e: kate.wallace@waitrose.co.uk