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17 November, 2011

Waitrose Wins Wine Award Grand Slam

Waitrose is delighted to announce that it has won the European Wine and Spirit Retailer of the Year 2011 at the IWSC awards.


This is the latest accolade in a successful run for the supermarket, which has also won the Decanter Supermarket of the Year, the IWC Supermarket of the Year and two Drinks Retailing awards this year.

Pierpaolo Petrassi MW, Head of Wines, Beers, Spirits and Tobacco Buying says: ‘We’re thrilled to have been recognised with this set of awards, and the IWSC award is the icing on the cake of a very successful year. Our focus on English wine, glass light-weighting and extending our spirit range have all helped us to achieve this fantastic range of awards. We look forward to leading from the front with plans for wine, beer and spirit innovation from our excellent team in the next year.’

The judges at the IWSC awards said of the win:

'A worthy winner in Waitrose. With four Masters of Wine among its buying team, exemplary environmental credentials and top-notch customer service, not to mention exceedingly well thought-out selections, Waitrose stood out among a venerable crowd'

'Waitrose makes an enormous effort to welcome the consumer; it not only has a great strategy, but the best implementation of that strategy.’

The supermarket will also be sponsoring an award from 2012, for Outstanding Achievement in Wine. The award will be in the name of the late Julian Brind MW, who led the Waitrose Wine Buying team from 1971 until his retirement. Julian was instrumental in evolving the Waitrose wine department and his incredible knowledge of wine combined with superb retail acumen made him a charismatic figure respected throughout the industry. He sadly died December 2010 and is greatly missed as an inspirational man, a dedicated colleague and a friend.

For more information contact:

Bethan Davies
Senior Press Officer, Consumer
t:01344 82 5025
f:01344 82 5211
e: bethan.davies@waitrose.co.uk