The award-winning Waitrose Food Illustrated magazine evolves into a new-look publication this April when Waitrose launches Waitrose Kitchen - a fresh and modern food bible for cookery inspiration for all occasions, from the everyday to the special.

It will encourage more people to share the Waitrose passion for good food and cooking - with great recipes, beautiful photography and the biggest and best-loved names in the food world. There will be a vast range of time-saving tips and inspirational ideas for the busy Waitrose customer.

Waitrose Kitchen, a monthly magazine, will launch in April (published March 25), with a bumper print run of 350,000 and a cover price of just £1.00.

The magazine has been created following extensive customer research, and will be led by a team including John Brown's award-winning Editor William Sitwell, Editor-in-Chief Marie O'Riordan, and Waitrose Group Content Editor Ollie Rice, working together with the John Brown and Waitrose creative teams.

John Brown CEO, Andrew Hirsch, says: "All great magazine brands evolve and WFI is no exception. The refreshed Waitrose magazine will be more accessible and appealing, as well as being crafted to the very highest standards. We aim to make the magazine the best-loved food title around and we're thrilled to have been chosen by Waitrose to take it forward."

Commenting on the launch, Marketing Director of Waitrose, Rupert Thomas, adds: "The new magazine builds on the fantastic heritage and credibility of Waitrose Food Illustrated . We think our customers will love the passion and practical inspiration that the title will offer and hope that it will help everyone to share our love of food."

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