John Lewis is set to bring seasonality, global food trends and inspirational Food Specialists to the busiest high street in UK with the launch of its new concept Foodhall From Waitrose in the basement of its Oxford Street shop on 3rd October. Tailored to the tastes of urban shoppers, the 17,000 sq ft Foodhall presents an assortment of everyday grocery items alongside indulgent artisan foods.
The architecturally striking space is a feast for the eyes, influenced by the trendy Foodhalls of Tokyo’s department stores, stylish Swiss food emporiums and the gastronomic fantasy of Parisian food boutiques. Shoppers will be able to navigate the aisles for their affordable groceries as well as choosing from an appetising selection of dining options - whether it’s a picnic in the park on a sunny Saturday, desktop dining for a weekday office lunch or a three course at-home dinner party.
The John Lewis Foodhall From Waitrose will feature an abundance of specialty food areas including a wine tasting station and sensational Japanese-inspired desserts by award-winning Patissier & Chocolatier William Curley. Just try and resist a selection of cake towers and cup cakes, as well as delicious breads from specialist bakers Gail’s, The Flour Station, Poilane and Exeter Street.
Food and Wine Specialists
19 trained Food and Wine Specialists - in Cheese, Meat, Fish, Wine and General Dining – will be dishing out daily advice in the Foodhall, bringing a food consultancy service to the weekly shop. They will help customers reconnect with food through a more accessible and interactive shopping experience. The Specialists will be handing out tastes of fresh produce and imparting nuggets of advice on everything from cheese and wine pairing to fish filleting and suggestions for dinner party guests. Bringing a breath of the countryside to one of the most famous high streets in the world, the John Lewis Foodhall From Waitrose will enable customers to engage with fresh produce from a host of fantastic local and regional British suppliers and international suppliers, with the turn of each season.
Fish and Meat
Bringing a world of gourmet produce to West End shoppers, over 30 different types of fresh fish will arrive daily, skinned while-you-watch and presented with complimentary butters and seasoned rubs. Dedicated meat and charcuterie counters will offer fully traceable rare and premium breeds, including succulent Berkshire Free Range Pork (Ramsay’s favourite), dry aged Aberdeen Angus beef, exclusive hand-carved Iberico ham and caramelised bone-in Polish Beer ham.
Walk in to the Cheese Room for over 100 different types of the finest British and continental cheeses arranged by country and region and selected by suppliers at the point of optimum quality. Daily cheese sampling will be offered by Cheese Specialists, encouraging customers to taste and try before they buy. Cheese Gift Boxes will be available for customers to construct their own hand-picked cheese board with portions cut to order from truckles and wrapped in parchment.
‘Fast’ Fresh Food
A counter serving crisply tossed salads, seasonal soups and baguettes for lunching on-the-move will be open daily. At 3.30pm every day, it will switch to serving up ready-to-eat and ready-to-heat canapés for canny dinner party hosts. There’s also an appetising selection of 24 different olives to buy by the pot, piled high in hand-thrown porcelain dishes. Catering to the requirements of metropolitan office workers on a time-crunched lunch break, the John Lewis Foodhall From Waitrose will also be offering a unique “Tube Dasher” service: gather your weekly groceries or dinner party produce at lunch and have it held chilled at the store until you’re ready to whiz in after work, pick it up and jump on the tube home.
Quality and convenience are no longer mutually exclusive categories – for the ultimate in minimum effort, maximum impact entertaining, make a beeline for the Traiteur counter offering ‘Luxe Convenience’ restaurant-quality foods - a revolving menu of full three-course meals to take away, including dressed lobster and succulent lamb shanks - able to cater for dinner parties and special events of any size. And when it comes to dressing the dining table, you can look to in-store boutique florist Alexandra Lyons, available to order for delivery.
The John Lewis Foodhall From Waitrose opens on 3rd October in Oxford Street, set to be a food lovers’ melting pot in the heart of London.
Tel: 020 7629 7711.
Monday, Tuesday, Wednesday, Friday: 9.30am - 8.00pm
Thursday: 9.30am - 9.00pm
Saturday: 9.30am - 7.00pm
Sunday: Noon - 6.00pm (11.30am to Noon Browsing)
John Lewis department stores and Waitrose are two divisions of the John Lewis Partnership.
John Lewis, 'Britain's favourite retailer 2007'* typically stocks more than 350,000 separate lines. The website stocks more than 25,000 lines focused on the best of home and giftware and is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com) Waitrose, named 'Britain's favourite supermarket'* combines the convenience of a supermarket with the expertise and service of a specialist shop. It offers fresh and frozen foods, wines and groceries as well as delicatessen, cheese, fresh fish, meat, patisserie and hot-food counters. Waitrose is dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. (www.waitrose.com)
*Which? customer satisfaction survey, February 2007.