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30 April, 2014

Anyone For Bubbleberries™ and Cream?

Today, Waitrose launches a brand new fruit which looks like a little pink strawberry… but tastes just like bubblegum.

The exclusive perfumed Bubbleberries™ – official name fragaria Moschata – are launching in Waitrose shops from today, Wednesday 30th April. Beautifully fragrant, with the unmistakable taste of bubblegum, these berries are exclusive to the supermarket.

Although the Bubbleberry™ was very popular in the 19th century, long before bubblegum itself was invented, it gradually fell from popularity. Waitrose is now supporting the resurgence of this heritage berry, bringing this unusual variety back to a modern-day audience.

Waitrose berry buyer, Nikki Baggott, says: “This is one of the most aromatic berries we have ever sold at Waitrose. The Bubbleberry™ has an incredibly strong perfume which will take you straight back to your childhood. They have an incredibly familiar taste, which is much more likely to be found in a sweet shop than the fruit and vegetable aisle! We hope our customers will enjoy experimenting with this surprising flavour.”

Perfect for sunny days, Bubbleberries™ will add a gorgeously reminiscent flavour to any dessert – one berry goes a long way in completely changing the taste. Explore the retro sweet theme by folding them through marshmallows, or serving with ice cream. For a dinner party treat to surprise your guests, try freezing the berries and pouring over melted white chocolate just before serving.


Notes to Editors:

Waitrose Bubbleberries™ (£4.99/ 100g) will be available for five weeks from the 30th April in the following branches:

Waitrose Canary Wharf
Waitrose Finchley
Waitrose Gloucester Road
Waitrose Holloway Road
Waitrose Wandsworth
John Lewis Foodhall Oxford Street
John Lewis Foodhall Bluewater

For further information contact the Waitrose Press Office at
waitrose@z-pr.com or call 02078963404

For more information contact:

Victoria Sheridan.
e: Victoria@z-pr.com