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20 March, 2012

Birmingham's first little Waitrose store opens its doors

Shop received an early visit from an Easter bunny on opening day


Waitrose marked the opening of its first Birmingham store with an early visit from Easter bunny, Rhiannon, aged 4.

The 3,000sq ft store will offer customers a range of food that they may need in the next 24 to 48 hours, including fresh fruit and vegetables, bread straight from the oven and the retailer’s new range of ‘food to go’ that includes sandwiches, salads, deli products and individually wrapped cakes.

Waitrose Store Manager, Barbara Parker, says:

“We have long had ambitions to open a shop in the city centre and are delighted that we are finally open. The last few weeks have been very exciting, as the finishing touches have been made to the shop and Partners completed their training - we are all looking forward to welcoming our customers and showing them everything that the shop has to offer."

Waitrose Colmore Row will donate an annual sum of £6,000 to local projects through participating in the retailer's Community Matters scheme. Partners and customers can nominate local causes, from which three will be selected to receive a share of £500 each month. Customers decide what proportion each charity receives by depositing green tokens that they are given after shopping.

Notes to Editors:

For more information contact:

Zoe Blackburn
Press Assistant, Property
t:01344 825586
e: zoe_blackburn@waitrose.co.uk