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04 Nov 2009 10:18
Whisky at Waitrose: A Wee Dram of History
 
 


Whilst most people know their wine preference, when it comes to distinguishing our whisky palates, most of us don’t know our single malts from our blends. So that’s why Waitrose is launching the exclusive Waitrose: A Whisky-lover’s Handbook.


To ensure you can avoid any confusion this festive season, Waitrose experts have written this brand new guide to the world of Scotch whisky to ensure you find the right dram for you. Sales of single malt whisky are growing at a rate of 20% each year at Waitrose, and the launch of Waitrose: A Whisky-lover’s Handbook coincides with the onset of the darker evenings and colder weather - the perfect whisky drinking climate!

Waitrose spirits buyer, Michael Simpson-Jones, is extremely proud of the guide, and says: ‘We are thrilled to be able to introduce people to the world of Scotch single malt whisky and provide a comprehensive look at how to drink it and what to eat with it. It’s the perfect tipple for Christmas, and with Burn’s Night just around the corner, there’s never been a better time to learn about the very best whisky Scotland has to offer!’

Separating the wide spectrum of Scotch single malts into four main flavour profiles, the guide aims to de-mystify the world of whisky, with delicious food matching, top tips on how to drink, and what to look for in a good quality whisky. Available in store from November 4th, the guide coincides with the launch of the Waitrose Whisky Showcase, meaning there are some great savings on all Scotch single malts until the 1st December 2009.

To start off your journey through Scotland’s best whiskies, why not try something light and floral like the Glenfiddich 12-year-old (£27.49 down to £22.49), distilled in the Speyside malt whisky capital of Dufftown. Renowned for its light, floral, grassy aromas, it offers flavours of crushed apple and pear, with hints of honey, cinnamon and spice. Enjoy with a dash of cool, still water to enhance the flavours.

A majestic and complex whisky such as the The Macallan Fine Oak (£28.99) works beautifully with smoked salmon - perfect to enjoy with a starter at a dinner party. The Macallan is a light and delicately smoky spirit from Speyside which offers floral, buttery, vanilla spice notes, and works really well with fish.

For a richer and more mature whisky, why not try The Isle of Jura Single Malt Whisky (£26.49 down to £20.49) with your Sunday roast. The tiny island of Jura produces a whisky which is fruity, with hints of pine, citrus fruits, cinnamon and spice. The mighty mountains of Jura give the spirit protection from the harsh winds of the Atlantic Ocean, yet a subtle whisper of sea salt can still be found, teasing the tongue on the aftertaste.

The Dalmore 15-year-old (£45.00 down to £38.00) is matured in three different styles of sherry wood, to the north of Inverness. A classic example of a real connoisseurs’ whisky,  the Dalmore combines peaty, smoky characteristics with the rich flavours of fruit cake and vanilla. To round off a dinner party, try matching it with a chocolate mousse or crème brulee, or even better, douse over a Christmas pudding.

Waitrose is proud to offer an extensive selection of the finest malt whiskies, and with some clever food tips and detailed flavour profiles from the experts, now it’s even easier to find your way around Scotland’s most luxurious export.


Notes to Editors:

Waitrose: A Whisky-lover’s Handbook is available free in all Waitrose stores from November 4th.

The Waitrose Whisky Showcase takes place from the 4th November to 1st December 2009. Bottles on offer include:

72867 Aberlour Abunadh whisky 70cl Was £30.99 Now £24.99   
421108 Bushmills Original whisky 70cl Was  £16.99 Now £13.49
517808 Caol Ila Cask strength whisky 70cl Was £41.00 Now £30.00          
44747 Glen Moray whisky 70cl  Was £17.49 Now £14.49              
62060  Grants whisky 70cl Was £13.99 Now £10.99        
53792  Lagavulin 16 year old whisky 70cl  Was £39.99 Now £33.99      
91871 Oban 14 year old whisky 75cl Was £34.99 Now £28.99               
75609 Penderyn welsh whisky 70cl Was £30.69 Now £25.69    
638846 Glenlivet Nadurra whisky 70cl Was £39.99 Now £33.99  
55923 Aberlour 10 year old whisky 70cl  Save 1/3 Was £24.99 Now £18.99            
372594 Aberlour 16 year old whisky 70cl Was £29.99 Now £23.99        
62005 Bells whisky 1 litre Was £19.69 Now £14.99              
647215 Bowmore 15 year old whisky 70cl Was £36.99 Now £29.99       
60113 Caol Ila 12 year old whisky 70cl Was £29.99 Now £23.99           
681595 Caol Ila distillers edition whisky 70cl Was now £39.99 Now £28.99   
52739 Dalwhinnie 15 year old whisky 70cl Was £29.49 Now £23.49   
63921 Glenfiddich 15 year old whisky 70cl Was £33.99 Now £27.99  
62149 Glenmorangie whisky 70cl 20% off Was £28.99 Now £22.99           
601558 Grants whisky 1 litre Was £18.69 Now £15.69           
37367 Highland park whisky 70cl Was £27.99 Now £21.99         
659304 Isle of Jura 10 year old whisky 70cl Was £26.49 Now £20.49    
528521 Isle of Jura 16 year old whisky 70cl  Was £39.99 Now £31.99    
62145 Laphroaig 10 year old whisky 70cl Was £26.99 Now £20.99      
385057 Laphroaig Quarter Cask whisky 70cl Was £28.49 Now  £23.49       
99852 Old Pultenay 12 year old whisky 70cl Was £25.49 Now £19.99
19218 Royal Lochnegar whisky 70cl Was £25.49 Now £19.99    
47176 Springbank 10 year old whisky 70cl Was £27.99 Now £22.99   
62148 Talisker 10 year old whisky 70cl Was £29.99 Now £23.99          
717491 Talisker Distillers edition 70cl Was £39.99 Now £33.99 
62006 Teachers scotch whisky 1l litre Was £19.99 Now £16.99         
623808 Dalmore whisky 70cl Was £45.00 Now £38.00   
62021 Famous Grouse whisky 1 litre Was £20.99 Now £17.74          
62019 Famous Grouse whisky 70cl Was £14.60 Now £12.10      
30221 Glenlivet 12 year old whisky 70cl  Was £26.99 Now £20.99      
12198 Glenlivet 18 year old whisky 70cl Was £35.99 Now £27.99       
793922 Waitrose In Partnership blended malt whisky 70cl Was £16.29 Now £13.79        
90827 Balvenie Double Wood whisky 70cl Was £29.99 Now £23.99       
62113 Glenfiddich 12year old whisky 70cl Was £27.49 Now £22.49  


 

For more information contact:

Bethan Davies
Press Officer, Consumer
t:01344 82 5025
f:01344 82 5211
e: bethan_davies@waitrose.co.uk
 


 

 
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WaitroseWhisky<br />Showcase

 

04/11/2009 11:44:00
Waitrose Whisky Showcase

 

 
TheDalmore15year<br />oldwhisky

 

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The Dalmore 15 year old whisky

 

 
Macallan10yearold<br />FineOakwhisky

 

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Macallan 10 year old Fine Oak whisky

 

 
Scottishcountryside

 

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Scottish countryside